Hi. I’m an English copywriter and editor based in Berlin. I write good words and fix bad ones for clients in music, technology, and the spaces in between.

Here are some of my favourite projects to date:

ROLI’s has long been known for pushing the boundaries of musical expression with its squishy Seaboard controller and deep MPE synths like Equator2. And under the LUMI brand, it had also gained a reputation for making piano learning fun and easy for beginners of any age. I helped combine the two under a reunified ROLI brand with a new tone of voice and a whole load of fresh copy.

Visit ROLI.com

Refreshing the ROLI brand

British synth manufacturer Novation brought a trio of new products to Berlin for Superbooth 2025: the next generation of Launch Control, a new-look Launchkey Mk4, and a highly limited–edition Bass Station II collaboration. Lots of exciting news, lots of copy from yours truly — from press releases to product pages.

See the new products

A new wave of Novation hardware

For Native Instruments

In 2021, computer music pioneer Native Instruments took time out to reflect on its legacy and celebrate with limited-edition hardware, a free plug-in, video and editorial features, and a dedicated microsite to tie it all together. I helped bring the full story to life, from first concepts to finishing touches.

Visit the 25th-anniversary microsite

25 years of NI

For Focusrite

Hundreds of channels of audio, tens of different use cases, one thunderbolt cable; RedNet TNX condenses forty years of Focusrite’s pro-audio know-how into a portable-yet-powerful package. I helped the team to get the messaging right and tell the story of their latest Dante® interface.

Visit the product page

Pro audio made portable

For Spitfire Audio

For the sound Impressionism, Spitfire looked to a century-and-a-half of visual art for inspiration — and that’s where we started with the copy, too. I stepped in to lend a splash of copywriting colour (and a palette full of other painting metaphors) to this sonic love letter to Monet, Van Gogh, Morisot and Co.

Visit the product page

Introducing Impressionism

For ROLI

Airwave uses computer vision to track your hands in incredible detail, allowing you to “play the air” above your keyboard. It’s also an AI-powered tool that helps you learn piano by providing feedback on your technique and personalising your progress through the ROLI Learn app’s lessons. Messaging and writing copy for these two unique use cases required a careful approach and a good deal of creativity.

Visit the product page

Announcing Airwave

For Google Arts & Culture

Google Arts & Culture partners with cultural organisations around the world to create online exhibits of artwork and artefacts of special significance. Working with Berlin’s Museum of Musical Instruments, I helped create a series of stories about the history of electronic instruments.

Visit the online exhibition

Stories about synthesizers

For Native Instruments

Native Instruments first began working on a dedicated blog site in 2016. When I took over as Editor in 2019, we decided to relaunch the site with a fresh, new look and a renewed focus on strong visuals, cultural relevance, and exceptional storytelling.

Read the blog

Rebooting the blog

For everyone else

It’s not all keyboards and plug-ins; I’ve written press releases, bios, and liner notes for artists; websites for charities; blog posts about everything from cybersecurity to satellite navigation to coin collecting; newspaper articles, bids for public funding, and (just once) a speech for a former US president.

If your project doesn’t quite fit with the above, get in touch and let me know what you’re looking for.

Everything else

Selected articles

Work with me

Have a project in mind? Tell me a little bit about it, and I’ll be in touch as soon as I can to set up a chat.