I’m Sam. I’ve been writing, editing, concepting, messaging, consulting, and generally being creative for music technology companies for more than a decade now. And I’ve been making music myself for more than twice as long. When I’m not writing for clients, you’ll find me in the studio (and depending on what I’m writing about, you might find me there anyway).

I’ve also managed and mentored teams, worked in corporate communications and PR, done a bit of bid writing, and explored several other industries — in house, agency side, and as a freelancer.

I won’t use any AI tools unless you ask me very nicely.